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May 8, 2025

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Beyond Cinderella: Future Now: Virtual Sneakers to Cutting-Edge Kicks by Anke Van Wagenberg

April 5, 2025 by Anke Van Wagenberg Leave a Comment

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Working at the American Federation of Arts is just about as exciting as an art curator’s job can be curating international and American exhibitions, publishing catalogs, and related travel (while living in beautiful Talbot County). Bringing art to a wide public has been the AFA’s non-profit mission a
s the leader in traveling exhibitions internationally, since 1909 Showcasing the many incredible and innovative new footwear designs that promise to transform the field.

The American Federation of Arts is touring Future Now: Virtual Sneakers to Cutting-Edge Kicks. Building on the highly successful collaboration for the show Out of the Box: The Rise of Sneaker Culture (2015–2017), the Bata Shoe Museum and the American Federation of Arts are collaborating again on a new groundbreaking exhibition that explores the intersection between design innovation and technological advancements in footwear.

Future Now features around sixty futuristic designs from the Bata Shoe Museum’s holdings as well as loans from prominent institutions, collectors, designers, and inventors. It explores how cutting-edge technologies, unexpected materials, and new ideas are transforming footwear today. The exhibition includes digitally designed and 3D-printed shoes, sneakers made from mushroom leather and reclaimed ocean plastics, and footwear created for the metaverse.

In the 19th century, shoemaking in the West was transformed from an artisanal craft into an industry driven by the invention of new methods and materials. The mass production of footwear made a variety of shoes accessible and affordable, and footwear consumption began to rise. However, industrialization also introduced new limitations: feet suddenly had to fit into predetermined sizes, and consumer choice was limited to the styles and colors selected by manufacturers. Industrialization led to ever-increasing levels of exploitation and waste as production and consumption grew. Today, many shoe designers and companies are grappling with this history. And while innovation remains at the forefront of the industry, the goals have begun to shift.

The footwear included in the exhibition is designed to address industrial-age problems and capitalize on postindustrial possibilities. The project features designers and brands including Salehe Bembury, Steven Smith, RTFKT, Mr. Bailey, Zaha Hadid, Nike ISPA, Safa Şahin, EKTO VR, Saysh, Benoit Méléard, SCRY, and many more.

The exhibition is co-organized by the American Federation of Arts and the Bata Shoe Museum. Guest Curator is Elizabeth Semmelhack, Director and Senior Curator at the Bata Shoe Museum in Toronto, Canada. Semmelhack applies her cultural art-history background to the mission of the museum by exploring the multiple roles and meanings of footwear through innovative and engaging exhibitions and publications. Most recently, she has curated The Great Divide: Footwear and the Age of Enlightenment (2021). Her recent publications include The World at Your Feet: The Bata Shoe Museum Collection (Rizzoli Electa, 2020), Collab: Sneakers x Culture (Rizzoli Electa, 2019), Dior by Roger Vivier (Rizzoli, 2018), Out of the Box: The Rise of Sneaker Culture (Rizzoli Electa, 2015), and Standing Tall: The Curious History of Men in Heel (Bata Shoe Museum, 2015).

This exciting and well-visited exhibition tour was organized by AFA’s Curator Katherine Wright, PhD. It started in 2024 at the Portland Art Museum, Portland, OR, and next at the Indianapolis Museum of Art at Newfields, Indianapolis, IN, and is currently on view at the Sarasota Art Museum of Ringling College of Art and Design, Sarasota, FL, until May 4, 2025, and will next go to the Figge Art Museum, Davenport, IA, May 23, 2025 – August 31, 2025 Mint Museum, Charlotte, NC, September 20, 2025 – January 4, 2026 Kalamazoo Institute of Arts, Kalamazoo, MI, February 7 – June 8, 2026

Anke Van Wagenberg, PhD, is Senior Curator & Head of International Collaborations at the American Federation of Arts in New York and lives in Talbot County, MD. 

 

 

 

 

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